A 2016 TapInfluence study found that influencer marketing has an ROI that is 11x higher than any other form of marketing, and for … Micro-influencers are often niche experts. Finding suitable micro-influencers in this process will take a lot of time and effort; Failing to choose the right hashtag may cause you to overlook many important influencers ; Connect with micro-influencers at real-life events: Apart from looking for micro-influencers online, you can actually connect with them in off-line events too. They are the ones who already love and follow your brand. The only way to get such a large number of followers and create a highly-engaged audience is by ideating or sharing content that brings value to people. (How To Find Them), 5 Google Ads (PPC) Training Courses and Certifications (Free and Paid) 2021, The Ultimate Guide To Destiny Tuning (2021) Does it Work ? However, if there is no engagement, i.e., if you don’t have a steady flow of comments, shares, and likes, then they will not be useful to you. Create a list of relevant hashtags in your niche and keep an eye on who posts great content. You can do a search for mentions of your brand and see if anyone is … Just remember to always prioritise relevance over other influencer metrics. Required fields are marked *. Although this may seem a bit time-consuming, the payoff is well worth the effort. Save my name, email, and website in this browser for the next time I comment. … For instance, someone might have 250,000 followers on Instagram but they hardly get any likes or comments on their posts. While influencers in your niche are unlikely to have Klout scores that high you can compare people to see what makes a good Klout Score for your niche. One way to find micro-influencers is to manually search social media platforms to see if any relevant profiles pop up. Our list for finding the right influencers is short but effective. Finding micro-influencers can have you tediously combing through thousands of Instagram profiles, one by one, calculating engagement rates, researching demographics and … However, 97% of micro-influencers on Instagram charge less than USD 500 a post. I run a software company. Micro vs. Macro-Influencers How to find micro influencers for collaboration? How To Find Micro-Influencers The easiest way to find micro-influencers is to search on Instagram, Twitter, Facebook, etc., to see who fits the bill. The fourth way to find micro-influencers is to use influencer databases. The first post is from the brand itself. Through this blog you’ll know – who are micro-influencers, why should you hire them and how to find the right ones for your business. You can search through relevant hashtags … Here are the best ways to find Influencers: Final Thoughts: How to Find The Best Micro-Influencers for Your Brand 2021. But working with micro-influencers still offers plenty of benefits. Ideally, you’ll want to work with someone who drives high levels of engagement. A study by Makerly showed that smaller influencers attract more than four times the engagement than bigger personalities. This is because brands need engagement on your posts, not just sheer reach. Micro influencers (influencers with smaller followings) can offer huge benefits for businesses, and help take your marketing campaigns to the next level. You won’t have to spend any extra time convincing them to promote your products or services. These influencers are thought of as down-to-earth, relatable and more reachable than a celebrity influencer. For example, if you were makeup brand JAPONESQUE, go could through your Twitter followers, and look for users who have something about beauty or makeup in their username or bio. Influencer marketing has become one of the most effective ways to sell your products online or to share your content with your target audience. They’ve built their audience thanks to their niche knowledge and authenticity. In fact, they may already be promoting you without your knowledge. Notice that one of their followers, Mickey Williams, describes herself as a, “beauty and trend expert.” Hey username, “@mwmakeup,” also includes the word, “makeup.” So she could potentially be a good micro-influencer to promote beauty and makeup products. First: Define what is the type of audience you want to reach with that person. The Secret Ingredient in the Law of Attraction. You can use influencer marketing platfor… Your email address will not be published. Micro influencers have between 1,000 and 10,000 followers. One of the best ways to do this is with a … But before you begin your search, you need to know the qualities that make for a good micro-influencer. Get In Touch With Him On : LinkedIn, Twitter. 2. Micro-influencers aren’t big-name celebrities that you’ll find in the tabloids. They are often considered, “macro-influencers.” Micro-influencers, on the other hand, have a significantly lower number of followers, but their audiences are more engaged. Finding reliable micro-influencers may seem like an uphill task, especially due to the sheer number of them, many of whom may be fake influencers too. Another way to find micro-influencers is through an influencer marketplace. Can you tell me the best tools that will help me find influencers for my brand?Also, I would like to share an article I found on executing successful micro influencer campaigns - http://blog.qoruz.com/5-tips-executing-micro-influencer-campaigns/I think you will find a couple of interesting points that you can add to your article such as - engagement analysis, using network features etc. Ensure that your campaign Instagram can be as low as $ 93 per sponsored.. 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