This is a common practice used as an incentive for readers to buy subscriptions instead of single issues of your magazine. Start coordinating with your fulfillment team to create different offer types to include free trials and monthly price points billed quarterly or bi-monthly. Become an Affiliate of Magazines.com and earn commissions while you help drive traffic to your website! EatingWell Meredith Corporation $5.00 $ 5. Marv Lyons There are also publishing entrepreneurs who have launched from scratch with print, digital and website simultaneously. I need more clarity as to how to structure that deal…Would also want to publish to other platforms, Nook, Kindle, etc. If you’re making even the smallest effort at online audience development, you’re getting a sizable number of unique visitors to your website. Michelle — The Apple newsstand will certainly enable you to reach a wider audience — they won’t laugh at you — but you had better count on doing the marketing because you’re going not going to have Apple driving a lot of traffic to your magazine. In the 10 days prior to the campaign, the publisher sold $1,995 of subscriptions. So, generally we recommend starting with Apple, adding Amazon Kindle, and then adding Google Play. I still don’t understand. How do i make my company’s magazine available on Apple newsstand? Sell subscriptions for your publications Not only you can sell your publications on Flipsnack, but you can even make things easier for your readers and offer them a subscription. Even established brands in the retail space are creating their own magazines – multiplatform publishing run backward, so to speak. They have no paywall in place, no digital subscription option, and no way to easily create effective landing pages. For more, read How to Use Six Sigma for Subscription Offer Testing. We have magazine sellers in a wide variety of niches ranging from fashion to music to very specific sports. Track device users. Let me add to that question: … and even if it’s not an app, it can be gated behind registration (e.g., if you feed to the Apple News feed)? Bundling that archive with the digital magazine (and leveraging decoy pricing) consistently delivers more sales and revenue than the digital magazine or the library alone. Align your product with a … The publisher’s website isn’t geared at all to drive subscriptions. Desperate to reach a wider audience and have looked at Apple and really want to make them the next big platform for us. There was a time when people would subscribe just to say they had a … Sell Magazine Subscriptions for Businesses Do you have a favorite magazine? See my privacy policy for more info. By using this site, you agree to our Privacy Policy. The audience development strategy focuses first on building their email list. As a subscription-based business, you already have an edge on capturing us because we’re already attracted to subscriptions! For one client, we increased the number of magazine spotlights from the standard 2-3X per week to 5X per week and introduced editorially-driven creative to alternate between offer-driven creative. Introduction to Selling Subscriptions With WooCommerce There are many ways to make money online, including by selling products or services with WooCommerce . This setting should only be used on your home or work computer. Sellwire is a platform to sell digital goods online easily. The following list presents the best-selling ten magazines in Japan from October 2014 to September 2015. In general, we prefer to buy magazines in large quantities from the 1960s or earlier, but there are always exceptions. Look at the data and you can clearly see the day the campaign started and ended. That’s because a landing page is the first page a user sees when entering your site, and a user can enter your site and “land” almost anywhere. The publisher’s pre-existing email list was larger than the new, lead-magnet-generated email list. There’s gold in them thar archives! Check Out Freebie Websites. Over the past two decades, we’ve guided more than 300 niche publishers through the process of transforming themselves from legacy print publishers into multiplatform operations that often dominate their industry niche and generate operating margins that surpass those created by their legacy print business. Sell online subscriptions and retain 100% of the profit. Appeal to Their Rational Side. However, during the campaign, that average jumped to 69 subscriptions per day … nearly 7x more. They also spent $1,000 in Facebook/Instagram advertising targeting a specific demographic in their geographic area as well as re-targeting website visitors and Facebook page followers. Their new email names converted at a higher rate than their old email names. Sell digital magazines individually, as a subscription, or both As a subscription You can release new magazine editions on a regular basis and give access to them for a set, recurring fee. Learn the secrets behind today's most rapidly growing niche publishers. They’ll add more evergreen lead magnets and will continue to promote them via Facebook and Instagram. When you take into account auto-renew lifetime value, the publisher actually makes money while building their email list. Magazine Subscriptions Today's Deals Best Sellers Advanced Search Gift Ideas Manage Your Subscriptions Kindle Newsstand Magazines Help Prime Member Exclusive Magazine Offers Discounts, and special offers on best-selling magazines, exclusively for Prime members. Start coordinating with your fulfillment team to create different offer types to include free trials and monthly price points billed quarterly or bi-monthly. One of the biggest archives we know is offered by Scientific American. Apple doesn’t have a newsstand anymore, so you’ll need to create an app and submit it for approval to Apple. During the 10-day campaign, however, they sold nearly $7,546 of subscriptions. If you do it more often than that, you will condition your audience to wait for a big sale and campaign response rates will fall off dramatically. Yet the team there overcame all of these challenges and, together, we ran a very successful campaign that generated $38K of subscriptions at an initial subscription price of only $11. We create high-converting lead magnets that are promoted to their target audience with Facebook and Instagram advertising. You can sell old magazines and newspapers to vintage and antique dealers, as well as private collectors. Abundant thanks, When you look at lifetime value, the magazine normally generated $5,620 in LTV revenue over a typical 10-day period. That means that they don’t have to re-sell these subscribers every year. So here are 8 strategies we’ve compiled for selling digital magazine apps and web magazines, and as always, we welcome your ideas in the comments below. When we test an all-access offer and customers are given the option to subscribe to a magazine or become a member, without fail, the all-access membership is selected by 40% to as high as 95% of new members. If you offer a premium video product, or downloadable books, those are all different products as well. But today and always we’re focused on strategies that have actually been executed and demonstrated to work. We are only a small magazine and wondered if Apple are basically going to laugh… help? This allows the publisher to quickly build up their email list for free. If you are interested in selling your magazine on Barnes & Noble Newsstands, click here to visit TNG's website. A web magazine looks and functions much like an app, but it’s web-based and responsive on all devices, so no app is necessary. There are currently 25 free magazine subscriptions that you can claim. Lesson #1: Avoid Most Payment Processors. Not all visitors to your website will turn into subscribers straight away, … Because Apple’s primary interest is selling iPads, and as long as your subscription website isn’t a competitor retail site, the company is happy. If you have always dreamed about having your own magazine, then there’s no better time to start than now! It can even be adapted for controlled circulation publications with some modifications. (Covering everything we need to consider to survive as a species) We saw a 70% increase in their NOPX (new orders per 10K email subscribers) from this program. To explain simply, we did this through methodological email testing. Digital magazine subscriptions are typically priced at 20-40% discount on the price of buying each issue individually, and the longer the subscription term is, the bigger the discount. How to Sell Magazines TNG is the current magazine wholesale supplier of Barnes & Noble, Inc. Selling a magazine subscription is now possible Selling a magazine subscription is now possible Start selling and managing your magazine issues through subscriptions. This was the strategy of Paris Kim’s own Marjorie Magazine, which appeals to San Francisco’s vintage-loving, thrift-store tribe. https://developer.apple.com/library/content/documentation/IDEs/Conceptual/AppDistributionGuide/SubmittingYourApp/SubmittingYourApp.html, FREE Webinar: 12 Ways to Grow Your Email List, How to Develop a Multiplatform Magazine Business Plan, Best Email Subject Lines for Selling Premium Subscriptions and Memberships, 7 Ways Haven WordPress Goes Beyond WordPress, How to Increase Your Audience and Decrease Your Marketing Budget. But why spend a ton of money on magazine subscriptions when you can get magazines (and books!) If you run a paid circulation magazine, you know that selling subscriptions online can be a challenge. Download a FREE copy of How to Develop a Multiplatform Magazine Business Plan, and discover how large your magazine business could become and how much of an investment will be required to build your business to maturity. Given your size you’re unlikely to have to worry much about “structuring” a deal with Apple. Please allow 1-2 weeks for your request to be processed. These offers are no strings attached free magazines, except a short survey in some cases. For instance, Mequoda publishing partner Biblical Archaeology Society (BAS) has digitized back issues of its current magazine, Biblical Archaeology Review, along with its retired titles, totaling over 7,000 articles spanning 40 years. It’s critical to note that this campaign was part of a larger audience development strategy that we’ve been working on for a while. The magazine I worked with typically sells 10 subscriptions per day through various channels. I've a good number of friends and colleagues who sell subscriptions and I constantly hear stories like this: Our payment processor gave out $5000 of free subscriptions to people whose cards had expired." It’s a numbers game: The more phone calls, the more people you speak to, creates a greater chance … To recap, paying attention to the following points will help you sell subscriptions to millennials and gain an important competitive advantage. Embedded videos Once an email address is captured, the person is then presented with an opportunity to subscribe to the magazine. Send them to Apple for fulfillment, and you don’t owe Apple a dime. So how does that equate to the $38K I mentioned above? The readers will see the discount included in their purchase. This may seem like a no-brainer, but it’s shocking to us how many publishers (and we’re talking big players) have elaborate websites hosting subscription pages to build print circulation … but their digital products go unmentioned. The publisher’s subscriptions include a non-optional, auto-renew program. Even publishers with a single magazine have the opportunity to create overwhelming value if they sell a print, tablet and web edition with an archive, which would be considered three separate products. Sell digital magazine subscriptions. These are personal messages from me and I do not rent or sell this list. When you publish your flipbook online and control the marketing initiative on your end, instead of relying on online marketplaces to boost your discoverability, then you will be able to retain 100% of your profits on sales. Don’t hide your digital editions under a barrel! Selling your magazine without a soft offer, like a free trial or a free incentive, is tough. Start thinking about new ways you can begin subscription offer testing and how you’re going to leverage your editorial team and their expertise to craft intriguing copy specific to what the consumer will find in the current or archived issue of the magazine you’re promoting. Today, it’s a given that print publishers have some version of a digital edition of their magazine, either through an app, a web edition or through online access to paywalled daily news content. There are many others we do not buy, too many to list. Here are some ways that magazines are sold online: Banner ads on the publisher’s web site—the more prominent the position, the better. If you also have an app, take the money yourself. Magazine is: YourEARTH—YourFUTURE. When it comes to selling a magazine subscription, make sure to offer a deal. read about how we manage Six Sigma marketing campaigns for our publishing partners. In the interim, we’ll continue to build out their email list rapidly. The magazine I worked with typically sells 10 subscriptions per day through various channels. We’re also testing the response rate of other programmatic networks like Google, Taboola, and Bing. Hi Dorian — Selling on a digital newsstand, whether Apple, Google or others, is selling an app, not a website. Why? What about you? A Huge Boost in Paid Magazine Subscriptions. But the other major factor was how well the publisher drove awareness of the discount and the limited time through all available channels that the magazine had: email, ads on their website, and social media. This combination of a steep price discount and the urgency of a limited time helped contribute to the campaign’s success. As we note in other posts on this site, Apple is the big player in digital newsstands, Kindle is a distant second, and Google Play an even more distant third. ", “We partnered with Mequoda to create two successful all-access membership programs that are completely independent of our legacy advertising driven business.”, “Even though we are a digital-only publisher, we’ve been able to adapt the Mequoda strategies to dramatically increase our revenues in less than 12 months.”, “Our all-access membership program includes our print edition, our amazing New England Travel Library, and our new PBS television series. To explain simply, we did this through methodological email testing. Ads on the publisher’s website drove 25%, with social media and Facebook/Instagram ads combining for the remaining 25%. Find thousands of magazines on cooking, fashion, health, home, sports, outdoors, and more. BAS, by the way, combines Best Practice 2 with Best Practice 3 for a profitable two-fer! Offer to sell the magazine at the register on consignment, where part of your sales go back to the store in return for the counter space. Founder, Publisher, etc. Issuu provides a secure content sales solution that works beautifully on any device. A gated website cannot be distributed through a newsstand and doesn’t need to be. This will help you sell digital magazines in the future because you’ll have the benefit of data to guide your decisions. Date: February 10 Creating an Online Magazine Team That Turns Dusty Archives into Dollars, How to Start an Online Magazine With These Five Strategies, How to Transform Your Magazine Rate Card into a Multiplatform Rate Card and Grow Your Publishing Revenue. How to Sell $38K of Magazine Subscriptions in Just 10 Days, 1298 Main St. #A, PMB 4243 Windsor, CO 80550, How Email List Cleaning Can Make You More Money, A Publisher’s Guide to Inbound and Content Marketing, UTM Parameters – Get the Credit You Deserve from Advertisers, 5 Ways to Significantly Cut Subscription Renewal Costs, 8 Ways to Increase Digital Ad Revenue by 50% or More. If you are also selling a print version, the digital version is generally priced at 20-60% of the print price. Digital revenue strategies for publishers. Thank you Marv. How does that work? However, I’d like to share an example of one publication that recently sold over $38K of subscriptions in just 10 days – and the strategy used to do it. Do I still need to pay the $575 publishing fee and the $99 developer fee? There are others but those three are accounting for the vast majority of magazine app buyers. If your system has the capability to show low-priced introductory offers to non-buyers, you may find success with introductory discounts as deep as 75 to 80% which renew 12 months later to full price at normal conversion rates. While some purchasers prefer to buy in bulk, you may also be able to sell individual magazines, especially if they are rare. How to Use Six Sigma for Subscription Offer Testing. Selling digital magazines is an area where we could all use new ideas, and one that’s always evolving. But the right combination of ongoing email list development and focused, intense subscription campaigns is a powerful combination for any publication. Unsurprisingly, email was the biggest revenue driver accounting for 50% of the directly attributable sales. Working with the publisher, we plan to do this type of campaign a couple times each year. Re-target high-intent visitors. Sometimes the newest and hottest ideas are just that – ideas. Consulting, training and execution to take your media business to the next level. They make as much money in year-one subscription revenue as they spend on advertising. There is no mystery that offering subscriptions for your digital … See the list below. It’s actually a relatively modest, regional lifestyle publication and a member of CRMA (City and Regional Magazine Association). Any device with a browser can get you to it. Start thinking about new ways you can begin subscription offer testing and how you’re going to leverage your editorial team and their expertise to craft intriguing copy specific to what the consumer will find in the current or archived issue of the magazine you’re promoting. ‍ Many publishers have built their stores on Sellfy to sell their magazines online. Why Floaters make such an impact on selling magazine subscriptions Unlike traditional direct mail, where the user experience is more linear, every page on your website is a potential landing page. Most of these are physical by snail mail magazines, digital ones are marked as such. This is how you’ll supply your business with popular magazines. Possible tactics to increase your conversion rate includes: 1. I send email updates 1-2 times per month with digital media tips and strategies for publishers. increased the number of magazine spotlights from the standard 2-3X per week to 5X per week and introduced editorially-driven creative to alternate between offer-driven creative. Wait, how can you use Apple for fulfillment for a subscription website that’s not an app? At Mequoda, we always build a web magazine subscription website as a companion to our publishing partners’ magazines. This post was originally published in 2013 and is regularly updated. Freebie websites can be a valuable resource for finding offers for free … There’s no excuse not to market to your existing print subscribers. On the platform where they’re most likely to find their tech-savvy readers! But the new names converted to paid magazine subscribers more than 3x better than pre-existing names. If your magazines are uncommon and contain meaningful non-fiction content please read on. Copyright © 2020, Nearview Media LLC. However, a small company, it is a bit daunting, and none of us here are tech savvy. Sell your digital magazine directly through our platform, because you’ll get to keep all the revenue generated by your sales. Selling memberships/subscriptions requires you to convince customers that they will get good value from their recurring payment – and will continue to do so. Magazines.com, for instance, is a great place to look into an affiliate program. Their archive includes a couple hundred thousand articles dating back to the magazine’s first issue in August 1845 and including contributors such as Albert Einstein and Thomas Edison. However, during the campaign, that average jumped to 69 subscriptions per day … nearly 7x more. It takes work, patience, the right tactics, close monitoring, and perhaps some system changes. Time: 1:00-2:30pm ET, “We have used the Mequoda System to create three successful membership programs that leverage our 227-year-old brand and the many books, calendars and issues we produce. I write and edit a vintage magazine – digital of course, although prints can be ordered via our current only publisher, Joomag. We may have been founded in 1935, but our current strategy is fully multiplatform and digital.”, “We leveraged the Mequoda System and software to create two new capstone membership programs that have reignited our revenue growth.”, © 2021 Mequoda Systems, LLC • 101 FEDERAL STREET, SUITE 1900 • BOSTON, MA 02110 • (617) 217-2559 & (866) 713-1005. We saw a 70% increase in their NOPX (new orders per 10K email subscribers) from this program. They also have an email/marketing automation system that is difficult to use at best. etc. Include a special offer for them when you send a renewal or billing notice— the cost is minimal. Magazine Subscriptions. If you add up the cost that is clearly spelled out by offering each of these editions separately, you can create a value statement. The campaign wouldn’t have been anywhere near as successful as an isolated subscription sales effort. Look at the data and you can clearly see the day the campaign started and ended. I’ve build my Premiere issue, not released yet, in Apple’s iBook Author… (not optimum, but a familiar environment). In order to sell their periodicals, sign up with the publisher or with any others that you'd like to promote. Best-selling print magazines See more Previous page. The magazine we’re talking about isn’t a huge, national publication like Consumer Reports or America’s Test Kitchen. We’ve seen hard offers work with low introductory prices, but at full price, selling these alone can be a hard way to make a living. And while few publishers have an archive as old and rich as SA’s, most legacy publishers have older content that their subscribers would love to access. But during this 10-day campaign, they generated over $38,000 in LTV revenue … a 7x increase. As an affiliate, you’ll need a host of other tools to keep your business operating efficiently. Upload a file and receive a link to add to your website or… Have any tips or tricks we should include in this list? While this campaign was off-the-charts successful, it’s not something that can be done more than a couple times per year. However, individual sales on your website don’t constitute a steady income stream. > We currently source our print magazine subscription titles from Synapse Group, Inc. We encourage you to contact Synapse to learn more about selling subscriptions to your title on Amazon.com by emailing [eflamme@synapsemail.com]. 2. To sell a specific magazine, you’ll need to research becoming an affiliate marketer for magazines. There’s nothing quite as useful as having a good magazine to read when you are traveling, waiting for an appointment, or simply can’t sleep at night.. That overwhelming value proposition helps you sell not only your magazine, but your whole product line for a higher price than the customer would have spent for a single subscription. Rank Name Circulation Founded Publisher 1 Weekly Shōnen Jump: 2,449,792 1968 Shueisha: 2 Weekly Shōnen Magazine: 1,145,027 1959 Kodansha: 3 CoroCoro Comic: 1,014,167 1977 Shogakukan: 4 Shūkan Bunshun: 680,296 Thus, each auto-renew subscription is actually worth approximately $56 over the lifetime of the subscriber. All Rights Reserved. Email us clear photos of your stack(s) with the spine side showing. The campaign offered a 50% discount on the normal annual subscription price and made it very clear that the offer was only good for 10 days. To hear the full strategy. Article tags: ad, analytics, blog, build a subscription website, consumer reports, content, decoy pricing, digital content, digital edition, digital magazine, digital magazine apps, digital magazines, digital products, email, email campaigns, email marketing program, floater, gold member, google play, legacy publishers, magazine, magazine subscription website, magazines, mequoda, mequoda gold member, metered paywall, multi, multiplatform, multiplatform publishing, niche publishers, offer testing, online publishing, open source software, paywall, print publishers, publishers, scientific american, selling digital magazines, shape, Speak, subscription marketing, subscription offer testing, subscription website, subscription websites, subscriptions, tablet, text ad, video, web magazine, web magazines. Sell digital access to your content on Issuu, as a subscription, single issues or eBooks. With Flipsnack, you can add the price for each magazine included in the subscription. Sell digital magazine subscriptions & issues. Learn more about how we can help you apply these strategies to your publishing business by scheduling a FREE consultation today. Subscription forms embedded on every page within the website. You should always identify those visitors who arrive on a mobile device, and deliver an ad with a digital subscription offer they can’t refuse. It’s incredible to look back just 6 or 7 years ago when digital magazines were still something of a novelty. If you’re making even the smallest effort at online audience development, you’re … How to Sell Magazine Subscriptions There are two basic business models for publishing: Controlled circulation – magazines are sent only to subscribers who meet certain criteria, often for free, established to meet an advertising strategy. This strategy works with paid circulation publications, ecommerce sites, or membership sites. By creating an all-access bundle, you can add up the individual value of each item and tell prospective customers the full price of what’s included, and how much they’d save by purchasing the discounted all-access pass. totally free?In this article, we are listing over 60 free magazine subscriptions (without surveys) you can get mailed to your door. I appreciate your reference to working with Apple/Newsstand. The whole process is pretty well defined, from contrast terms to what you need to do. Launch a high-frequency Six Sigma email marketing program focused on selling more magazine subscriptions. Sell your magazine subscriptions on Flipsnack, 0% fees. Here is Apple’s page on how to do that: https://developer.apple.com/library/content/documentation/IDEs/Conceptual/AppDistributionGuide/SubmittingYourApp/SubmittingYourApp.html, FREE Webinar: 12 Ways to Grow Your Email List Leave a comment with your thoughts. Besides the obvious benefits of audience development, subscription websites for web magazines are vital in selling digital magazines, because you can do so directly from your website. One-off subscriptions are no different from regular e-commerce and need to special treatment. To hear the full strategy,  read about how we manage Six Sigma marketing campaigns for our publishing partners. While this approach is a significant amount of work, requiring active coordination between editorial and marketing, on-the-spot analytics, great copywriting, and interaction with fulfillment to manage the offers, we have seen it work and strongly recommend all publishers try it. Bonus: You get to gather the customer’s data, which Apple doesn’t willingly share and is a sore point for many publishers. However, even as they’ve become part of the norm, everyone is still trying to figure out subscription marketing and how to sell digital magazine apps and web magazines in this brave new world. 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